BMW iNext Website Design

2021.Feb

My Role: Creative | Art Direction

This Internal Project is for Designworks, A BMW group company. Exploring the bold and fresh way to introduce the latest BMW Model, iNEXT. The whole connected experience will allow the user to know the product with a fluid storyline with interactive elements.

PAL Rebranding

2023.Feb

My Role: Creative | Art Direction

Rebranding for the internal team at TBWA\Media Arts Lab. As an independent creative team in the company, PAL ( Performance Plus ) is always excited to have an opportunity to own its own brand identity. This project challenges breaking the boxes and exploring how to be bespoke as a free-spirited team.

Apple Campaign

Working as a Senior Designer since 2021

Back to School, Holiday campaign

iPhone 14/14 Pro

iPhone 13/13 Pro

iPhone SE 3rd Generation

MacBook

iFitness

McDonald’s Brand ID

2023.Oct-2024. Mar

My Role: Freelance Senior Designer

Responsible for developing the brand ID through both visualization and the new customer experience. Projects included Happy Meal, McDelivery, and MyMcDonald’s

Concept Campaign

2023.Aug

My Role: Creative | Art Direction

Creating a collection of visual campaign for the upcoming launches: A collaboration between WHOOP and Athletic Brewing.

The campaign emphasizes on the idea of how Whoop combined with AB could be the new lifestyle. And for innovative customer, it is to improve their daily routine with real life coach, as well as health products.

Keep strong and drink on, we can have it all!

Egg Club

2023.Mar

My Role: Creative | Art Direction

Visual Identity for the local Breakfast shop.

Website Design for i Interaction Ease Project at BMW

2020.Aug

My Role: Creative | Art Direction

BMW launches the future mobility project for CES 2020, the i Interaction EASE. This project challenges the creative how to build a website that could bring an immersive experience for our potential clients.

Dashboard Design

2020.Oct

My Role: Interaction Designer | Creative

Xos is a car manufacturer based in Los Angeles, California. They are focusing on building state-of-the-art electric commercial vehicles at a much lower operating cost.

The mission of this project is to create an in-truck dashboard that helps to increase the driver’s efficiency during their duty drive.

The design is already in production